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Author

Journalist

Brand Writer

I specialize in strategic storytelling for clients who want clarity, structure, and cultural relevance. My work runs from Hollywood journalism and global hospitality brands to travel, finance, and tech.

And I've always got a novel going.

Novels

Killing the Chucho

Set in the misty highlands of El Salvador, the novel follows American hotel owners as a trespasser exposes old claims, hidden power, and the violence threatening their future. Available on Amazon.

Death in Garrobo

Set in a Salvadoran surf town, the novel follows an American hotel owner framed for murder and the woman he loves uncovering the rot beneath a tropical paradise where all is for sale. November 2026.

Selected Works

Avista Grande Phuket Karon Resort on William McCleary protfolio

Brand Storytelling

Avista Grande Phuket Karon: Full website copy package for an Accor MGallery property, published live on the resort’s official site.

woman at spa on William McCleary portfolio

Website Package

Rêve Dermatology: Full site copy with brand voice and service descriptions, published live on a premier medical and cosmetic practice site.

man taking medicine on portfolio of William McCleary

Editorial Feature

HealthTech Insider: Long-form editorial content on emerging healthcare and wearable tech for professional and consumer audiences.

surfers on a beach on William McCleary portfolio

National Press Release

WB Surf Camp: Synthesizing a national media feature with Business Insider and Indeed to spotlight mission-driven brand growth.

North Carolina beach on portfolio of William McCleary

Destination Guide

Exploring Coastal North Carolina: Travel content for a real estate developer highlighting a coastal region as an off-season destination.

dia de los muertos on portfolio of William McCleary

Lead Magnet

Día de los Muertos: Long-form brand content created as a lead magnet for a bakery with national delivery.

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